Manifesto
- EX NIHILO
- Our D.N.A.
- Know-how
- 926N Sycamore Ave.
- Around the World
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Ex Nihilo Paris
EX NIHILO is a Parisian fragrance house founded in 2013 by a young trio from Paris. An alternative to stereotyped luxury products, an alternative to mass personalization.
Inspired by both the creative Avant-Garde and the French spirit of pure refinement, EX NIHILO aims to express its own conception of personalized luxury in all its forms bringing to the fore the pinnacle of know-how and the most splendid raw materials in perfumery.
Created
out of nothingEX NIHILO: Latin expression, applied to a new creation with no previously known reference. Since its inception the House has cultivated an outsider mindset.
By offering the perfume creators a Carte Blanche, it promotes a new disruptive and uncompromising vision of perfumery, without any creative or cost constraints.
It worships a radical ethos: select the most exclusive perfumery materials, push them to their limits, and do not forget that rules are made to be broken…
A disruptive
vision of perfumeryCollaborating with the best talents in all disciplines, proposing an ultimate experience of perfumery based on personalization through the most beautiful materials that it tries to revisit, these are its ambitions…
EX NIHILO has invented the Osmologue, a technological innovation that allows one to personalize the INITIALE and BABYLONE collections.
This service is offered in selected flagship stores around the world, including Paris, New York, London and Dubai.
Portraits
Meet the founders of EX NIHILO
Sylvie LODAY
Sylvie was born in Princeton in the United States to French parents. She grew up between two shores, the dynamic east coast of the U.S.A. and the calm of Brittany, where she spent her holidays. Two sensory universes, which marked her from childhood. Here also lies the source of her appetite for travel, discovery and encountering others, which nourished her, instructed her and helped her in discovering herself.
Her olfactory memories are a true melting pot, reflecting her composite culture: Brittany’s ocean and salty tides, America’s big cities, pancakes and maple syrup…
An engineer by trade, her thesis research in conjunction with NASA almost transported her to the moon, in allowing her to experience weightless flight. Several years in a prestigious consulting firm allowed her to meet Givaudan, and she immediately fell for the intoxicating universe of perfumes and for the passionate and fascinating people she would meet. Then came the simple desire to create the perfumes and products that she had dreamed of but had not found, despite the multitude of existing brands. A risk for certain people, an obvious choice for her!
Sylvie LODAY
Sylvie was born in Princeton in the United States to French parents. She grew up between two shores, the dynamic east coast of the U.S.A. and the calm of Brittany, where she spent her holidays. Two sensory universes, which marked her from childhood. Here also lies the source of her appetite for travel, discovery and encountering others, which nourished her, instructed her and helped her in discovering herself.
Her olfactory memories are a true melting pot, reflecting her composite culture: Brittany’s ocean and salty tides, America’s big cities, pancakes and maple syrup…
An engineer by trade, her thesis research in conjunction with NASA almost transported her to the moon, in allowing her to experience weightless flight. Several years in a prestigious consulting firm allowed her to meet Givaudan, and she immediately fell for the intoxicating universe of perfumes and for the passionate and fascinating people she would meet. Then came the simple desire to create the perfumes and products that she had dreamed of but had not found, despite the multitude of existing brands. A risk for certain people, an obvious choice for her!
Olivier ROYÈRE
Olivier was born in Stockholm, to a Swedish mother and a French father. This double heritage, equally embraced, was enriched by his nomadic life in the footsteps of a diplomat father: Stockholm, Manila, Hong Kong, Los Angeles, Quebec, Paris… a kaleidoscope of images, sounds, transmitted sensations and parallel odours.
His first significant olfactory memories: a reception in the heat of the tropical gardens of the French embassy in the Philippines. His childhood cradled in his mother’s perfume, Joy by Jean Patou, and in his grandfather’s delicate eau de Cologne, Arnys.
He spent eight years working in a bank, then had the opportunity to achieve two dreams: the desire to run a business and that of creating his own brand. A choice as much of the heart as of reason.
Enthusiastic in his hobbies and a collector, he admits to a passion for shoes of exception, contemporary photography and 1970s sports cars. Difficult to escape his heritage.
Benoît VERDIER
Benoit was born in perfume country, Provence. He spent his childhood and teenage years between the mountains and the sea in the varying fragrances of the Mediterranean coast.
His olfactive memories are precise: he presents them like musical notes, which add themselves each to the other, without ever totally mixing. The fine sweetness of fig trees, the resin of the coastal pines in his parents’ park, the invigorating smells of the winter months, the strong odour of scrub and burnt oak carried on the wind of Maures’ wild land.
With his great fondness for know-how, he particularly appreciates exchanges with the talented personalities involved in the composition and creation of perfumes: the culture, the demanding nature, the spirit, the freedom, the doubt, so many human values exercised in this world. A fanatical cyclist, you will most likely run into him cycling in the streets of the capital.
Connoisseur of vintage sneakers, avid eBay explorer and designer furniture enthusiast, he also harbours and indulges a passion for 80’s French and Italian Post Modern design.
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French
Avant-GardePointing out a radical desire to break with all the links to the past in order to build a new idea, the Avant-Garde is the starting point of an ideology based on experimentation and modernity. Heritage of the French Revolution, the Avant-Garde is provocative and disruptive by essence. Closer to us, EX NIHILO takes inspiration from an optimistic French era when everything seemed possible (the creation of Concorde, Citroën SM, and various feats in design and architecture).
Collaborative
by essenceEX NIHILO draws inspiration from the creative talents of perfumery, but also from architecture, design or art glass. By opening new path of collaboration between the perfume creators, the latest technologies and the artistic community, EX NIHILO wishes to answer the desires of a generation seeking some of the most exciting and inspiring sensations.
A unique
olfactory experienceBesides its fragrance collections based on the most exclusive materials, EX NIHILO offers an immersive experience and a unique olfactory journey across all its locations. They are venues for discovery and experimentation, fully dedicated to the senses: Personalized perfume consultation, discovery of exceptional new raw materials, electronic fragrance testers… Clients can experience the whole collections, limited editions and artistic collaborations.
In the Top Tier locations, the possibility is offered to create your own demi-bespoke perfume, thanks to the Osmologue©: an exclusive and futuristic version of a high precision fragrance blending system, which cradles the heart and the
Raison d’Être of the brand.
Contributors
The creative personalities behind EX NIHILO
Christophe Pillet
Christophe Pillet’s perfect command of sensuality and refinement has made him one of the rare French designers who have gained global recognition designing hotels, boutiques and directing artistic projects in the USA, Great-Britain and Japan. He has won international acclaim for the spectrum and quality of his creations.
Architecture, objects, furniture, artistic direction, his signature is invariably associated with the finest brands.
He believed in the concept at a time when EX NIHILO was only a project. He has designed EX NIHILO ‘s flagship store rue Saint-honoré and its most exclusive locations in New York, London and Moscow infusing his High Voltage chic to the vision of Sylvie, Olivier and Benoît.
Christophe Pillet
Christophe Pillet’s perfect command of sensuality and refinement has made him one of the rare French designers who have gained global recognition designing hotels, boutiques and directing artistic projects in the USA, Great-Britain and Japan. He has won international acclaim for the spectrum and quality of his creations.
Architecture, objects, furniture, artistic direction, his signature is invariably associated with the finest brands.
He believed in the concept at a time when EX NIHILO was only a project. He has designed EX NIHILO ‘s flagship store rue Saint-honoré and its most exclusive locations in New York, London and Moscow infusing his High Voltage chic to the vision of Sylvie, Olivier and Benoît.
Majid Mohamad
Majid Mohamad has been in charge of the floral identity and window displays of EX NIHILO from the very start.
His workshop, located at the heart of Montmartre rue Burq, is a true laboratory of creative experimentation. He works regularly for the fashion sphere, creating spectacular bouquets for shows, exhibitions, but also public spaces and private commissions.
After learning his art in Tehran, Iran, his country of origin, he moved to Paris 17 years ago. He patiently enhanced his style before opening his first shop in October of 2013 (almost at the same moment as EX NIHILO). He would define his signature as “Bohemian, romantic, occasionally fragile”. He is well known for mixing floral varieties, creating astonishing and unexpected forms.
He likes that one has to focus on the hidden details, and “provoke his curiosity”.
For EX NIHILO, he worked around the synchronization of the Electric blue. He played with the magnificent, intense, and powerful shades incorporating exotic and very graphic dry flowers. His secret is “to never stop experimenting”, a philosophy he can express everyday with EX NIHILO.
Muse Montmartre
4 Rue Burq
75018 ParisInstagram @musemonmartre
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The perfume
EX NIHILO uses only the best natural and synthetic raw materials without cost constraints. It gives Carte Blanche to perfumers to unleash their creativity while respecting the DNA of the House. The guideline of these unisex and sometimes unexpected creations: an immediate addiction, evocative scents with an ingenuous sensuality, a comfortable and long-lasting sillage. A single requirement: to revisit the classics by giving an asperity or an incident to the materials to get a unique and modern result, quintessentially French.
Creativity
& InnovationEX NIHILO lets go of the rules and offers an innovative approach both in the instore appreciation of creations thanks to the Vases de Senteurs (an electronic system of dry diffusion, which prevents from “olfactory saturation”) but also in the packaging of its precious creations, laser cut in an insulated foam, it will protect its content from the external aggressions of light, shocks and other temperature variations.
The most exceptional
perfumery materialsTo obtain an exceptional result, the natural materials used in the creations as well as in the personalization program are sourced all over the world. Vanilla Bourbon crosses the oceans from Madagascar, Sandalwood comes from Australia, Iris Pallida from Italy, Orange blossom from Morocco while the Queen of flowers, Rose de Mai is directly sourced from Grasse, world capital of perfumery.
As much as it can, the House supports sustainable initiatives to protect local cultures and ensure continuity over time.
The Art
of detailsThe name of each perfume appears subtly, transparently through the fluid, like a whisper. Paying a futuristic homage to the codes of French luxury and savoir-faire, the caps are engraved and adorned with a pattern designed with 3D modelling, and can be personalized with precious caps offered in limited or even unique editions.
The final attention represents a nod to the world of high jewellery: each cap is stamped with a hallmark, the initials of the brand. Its blue interior coating recalls the emblematic color which forges its identity.
Master perfumers
A team of world class perfumersQuentin Bisch
Olivier Pescheux
Louise Turner
Yann Vasnier
Jacques Huclier
Natalie Cetto
Michel Girard
Nadège Le Garlantezec
Shyamala Maisondieu
Guillaume Flavigny
Aurélien Guichard
The Showcase
Each EX NIHILO store is a unique destination place by essence, with a focus on comfort, experience and exclusivity. The store conveys the “French Touch” with a scenography like an art gallery and has the ambition to be a cultural hub for all the fragrance lovers.
Glamour
& sophisticationEX NIHILO proposes an immersive luxury experience, a unique reception and personal service rituals around the scents. From the the fully-windowed façade to the peaceful blue interior the brand expresses a conscious desire for benevolence and sharing.
The Osmologue
experience: TechnocraftmanshipEX NIHILO ritual is an immersive experience into the core of fragrance creation. Through our exclusive technology, we mix a futuristic ritual with the best of French craftsmanship. The Osmologue experience is unique to our flagship on the West Coast and Los Angeles Sycamore is not a place but the destination for all the Californian fragrance enthusiasts.
Store Locator
The most exclusive
locations in the WorldLoyal to its exclusivity policy, the House is only available from the most selective doors in the world. They are venues for discovery and experimentation, fully dedicated to the senses. According to the typology of the store, clients can enjoy EX NIHILO creations through perfume consultations, discovery of exceptional new materials but also… limited editions, artistic collaborations and unique pieces of craftsmanship.
Concept stores & confidential perfumeries
EX NIHILO is available through the most exclusive concept stores and confidential perfumeries. The ready to wear collections are proposed among the most curated selections of “niche” fragrances, but also fashion, art and design that resonate with the foundations of its DNA. EX NIHILO welcomes there its most discerning customers from Miami to Dallas, Los Angeles to Amsterdam or Milan…
Department stores
EX NIHILO‘s experience is available from the most prestigious department stores in the world. In these temples of luxury customers will find their favourite creations from the ready to wear collections. The Demi Bespoke experience is only available from the Top Tier locations: Bergdorf Goodman (NYC) , Harrods’ Salon de Parfums (London), Saks 5th Avenue (NYC), Saks Toronto (Canada) and Bloomingdales Dubai Mall (Dubai).
The most beautiful destinations
From London, Paris, New York, Dubai, Moscow and many more
Check out our Store locatorEX NIHILO TAIPEI
Breeze Center
Zhongxiao E. Road
Xinyi District
11065 Taipei
EX NIHILO LA
926 N Sycamore Ave
Suite 103
Los Angeles, CA 90038
EX NIHILO DUBAI
The Dubai Mall
Financial Center Street
Sheikh Zayed Road
EX NIHILO DOHA
Vendome Mall
Wadi Al Gaeya
Lusail, Qatar
EX NIHILO RIYADH
Al Nakheel Mall
Al Mugharazat District,Exit 9,
Imam Saud bin Abdulaziz bin Muhammad Al Suba Road
HARRODS LONDON
87-135 Brompton Rd, Knightsbridge
London SW X 7XL, UK
GALERIES LAFAYETTE PARIS
40, Boulevard Haussmann
75009 PARIS
BERGDORF GOODMAN NY
754 5th Ave
New York, NY 10019
BLOOMINGDALES DUBAI
Financial Centre Road
Downtown Dubai
SAKS QUEEN STREET
Hudson’s Bay Queen Street, 176 Yonge St
Toronto, ON M5C 2L7
TSUM MOSCOW
Petrovka Ulitsa, 2
Moscow, 125009
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