Privacy policy

According to the CNIL (French Data Protection Authority), “personal data is any information relating to an identified or identifiable individual”.

Consequently, EX NIHILO may collect your personal information (as an identified person) when you visit our website www.us.ex-nihilo-paris.com, in particular when you create a customer account, when you visit our main shops, when you call customer service, when you communicate with us by e-mail or telephone, through our commercial and advertising partners, when you share information publicly on the internet or on social networks.

However, in order for us (the EX NIHILO company) to use your personal data, it is necessary for you to give your consent. For information purposes, the processing of this personal data is necessary for the performance of a contract and to comply with the legal obligations to which we are subject.

We may collect various information (which may constitute Personal Data) that you provide to us, as a website user and/or customer, such as:

• Information about your identity (first name, last name, gender, date of birth, postal address, e-mail address, telephone number, etc.)

• Information on your civil status (title of civil status)

• Purchase-related information, such as bank details (credit card) or information required by anti-money-laundering laws

• Personal information such as personal and/or professional interests, demographic category, experience with our products, contact preferences, etc.

• Computer data such as your computer's IP address, or browsing data (including search engine and type of device used), in particular by means of cookies, for which you will find our policy here. For your information, some cookies are necessary for the proper functioning of our website. EX NIHILO is not responsible for the cookie policies of its partners or resellers. For more information on our cookies, please consult our cookie policy.

This list is not exhaustive and may be subject to change.

The personal data collected will be kept by EX NIHILO indefinitely insofar as you (user and/or customer) do not withdraw your consent. You will be contacted regularly to find out whether you still wish to consent to the processing of your personal data.

Purpose 1 - To send invitations to events by e-mail or post.

To do this, we will use information about your identity, your status and the various contact details you have provided. Your consent will have been requested when you become an EX NIHILO customer. If you no longer wish to receive this type of information, it is your responsibility to contact our customer service department in order to be removed from our database.

Purpose 2 - To send you the EX NIHILO newsletter by e-mail and other digital communications to give you a sneak preview of our creations, events, exclusives and exclusive services.

To do this, we will use information about your identity, your status and the various contact details you have given us. You have previously given your consent or requested to receive our newsletter and other digital communications by ticking the appropriate box on our website.

Purpose 3 - To create a summary of your preferences based on the information you have provided and your order history.

To do this, we will use information about your identity, contact details, purchases, personal and/or professional interests. As a result, you will receive targeted advertising, provided that you have previously accepted this type of analysis.

Purpose 4 - To create personalized audiences in order to display targeted advertising on social networks based on your interests and personal preferences.

To do this, we will use information about your identity, contact details, purchases, personal and/or professional interests. As a result, you will receive targeted advertising provided that you have previously accepted this type of analysis via the control tool for cookies and other targeting technologies.

Purpose 5 - Process your orders, purchases and deliveries

In order to do this, we will use information about your identity, your status and the various contact details you have given us. The purpose of this is to enable us, EX NIHILO, to process your orders and thus to correctly execute the contract concluded between the customer (You) and the company (Us and/or EX NIHILO).

Purpose 6 - To prevent fraud or other illegal activity and to ensure the security of our website and stores.

To do this, we will use information about your identity, your status and the various contact details you have sent us. This information may also be transmitted to us via video surveillance equipment present in our shops or points of sale.

Purpose 7 - To meet our billing and accounting requirements or any other legal obligation

To do this, we will use information about your identity, and in connection with payments. As a commercial company, we (EX NIHILO) have legal obligations to keep this data for a certain period of time.

At EX NIHILO we are committed to protecting your personal data. We therefore guarantee the protection of your data through the various technical, organizational and administrative security tools we use on a daily basis. However, we cannot guarantee the security of any information you may transmit to other platforms linked to EX NIHILO

Finally, we reserve the right to modify this Privacy Policy at any time without notice. Any material changes will be posted on our website. It is your responsibility to keep us informed of any changes.

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We use Google Analytics 4 ("GA4"), a web analytics service provided by Google LLC, to better understand how visitors interact with our website and improve user experience, website performance, and our services.

Subject to your consent, Google Analytics may collect information such as:

• Pages visited

• Time spent on the website

• Device type, browser type, and operating system

• Approximate geographic location

• Referral source (e.g. search engine, social media, direct visit)

• Website interactions and navigation behavior

• IP address (processed in truncated form where applicable)

Google Analytics uses cookies and similar tracking technologies to collect this information.

For visitors located in the European Economic Area (EEA), United Kingdom, and Switzerland, we only activate Google Analytics after obtaining your explicit consent through our cookie consent banner.

Legal basis: Article 6(1)(a) GDPR — Consent

You may withdraw your consent at any time through our cookie settings tool.

We use Google Consent Mode v2 to ensure that analytics tags respect your privacy preferences.

If you decline analytics cookies:

• Google Analytics cookies will not be placed on your device.

• No personal analytics tracking will occur.

• Limited anonymous signals may be used solely for aggregated measurement where permitted by applicable law

Google may process data on servers located outside your country, including in the United States.

Where personal data is transferred outside the European Economic Area, such transfers are safeguarded through:

• Google’s participation in the EU-U.S. Data Privacy Framework, where applicable

• Standard Contractual Clauses approved by the European Commission

• Additional technical and organizational safeguards where required.

For more information, please review Google’s Privacy Policy: https://policies.google.com/privacy

Analytics data is retained for a limited period and is automatically deleted after it is no longer necessary for the purposes described above.

We configure Google Analytics data retention settings to minimize data storage.

You can manage or withdraw your consent at any time by:

• Clicking the “Cookie Preferences” link available on our website

• Adjusting your browser settings

• Using Google’s opt-out tools where applicable.

Google Analytics Opt-out Browser Add-on:
https://tools.google.com/dlpage/gaoptout